Orfium Expands Global Reach, Partners with Pony Canyon to Revolutionize Music Royalty Tracking

Orfium, a leading tech company dedicated to ensuring artists and rightsholders receive their rightful royalties from user-generated content (UGC) and broadcast platforms, has announced a groundbreaking partnership with the renowned Japanese record label, Pony Canyon. This strategic alliance aims to revolutionize the way music royalties are tracked and captured, empowering creators and rights holders to fully capitalize on the growing digital landscape.

Unlocking the True Value of Music in the Digital Age

Harnessing AI-Powered Technology to Maximize Royalty Capture

Orfium's cutting-edge AI-based matching technology will be employed to track the use of Pony Canyon's expansive music catalog on the global video-sharing platform, YouTube. This innovative solution is designed to ensure that the label and its artists receive the full financial benefits from the widespread use of their music online. By leveraging advanced algorithms and data analytics, Orfium's technology will enable Pony Canyon to maximize revenue and effectively capture the true value of their creative works.

Expanding Pony Canyon's Global Footprint

Pony Canyon, a prominent player in the Japanese music and anime industries, has been steadily expanding its international presence in recent years. The partnership with Orfium represents a significant step forward in this strategic initiative. With Pony Canyon's roster of acclaimed artists, including the chart-topping band Official Hige Dandism, the company is poised to capitalize on the growing global demand for Japanese music, particularly in the realm of anime and J-pop.

Navigating the Evolving Digital Landscape

As the Japanese digital music market continues to evolve and embrace the use of music on UGC platforms, Orfium's expertise in providing the necessary technology infrastructure becomes increasingly valuable. The partnership with Pony Canyon allows the tech company to further solidify its position as a trusted partner in the global entertainment industry, helping creators and rights holders navigate the changing landscape and ensure they are rightly remunerated for the use of their music.

Strengthening Orfium's Presence in Asia

For Orfium, the deal with Pony Canyon marks the company's fourth major agreement in Asia over the past six months, following successful collaborations with industry heavyweights such as Avex, Bandai Namco, Warner Music Japan, and JASRAC in Japan, as well as BROMIS, a consortium of major broadcasters and music rights holders in South Korea. This strategic expansion into the Asian market underscores Orfium's commitment to providing comprehensive solutions for the global entertainment industry.

Empowering Creators and Rightsholders Worldwide

As the popularity of Japanese music, particularly in the anime and J-pop genres, continues to grow globally, the partnership between Orfium and Pony Canyon aims to ensure that the creators and rights holders behind this music are properly compensated. By leveraging Orfium's expertise in catalog management and royalty tracking, Pony Canyon can confidently navigate the evolving digital landscape and unlock the true value of their artists' work.

Fostering International Collaboration and Success

The collaboration between Orfium and Pony Canyon represents a significant step forward in the global music industry's efforts to support creators and rights holders. By combining Orfium's cutting-edge technology with Pony Canyon's extensive music catalog and international reach, the partnership paves the way for increased visibility, recognition, and fair remuneration for Japanese artists on the global stage.