The Beauty Guide

2024-07-02
The Beauty Guide

Empowering the Next Generation of Latina Leaders: Michelle Freyre's Mission to Reshape the Corporate Landscape

As the global brand president of Clinique and Origins, Michelle Freyre (MBA 1997) is on a mission to not only evolve these iconic beauty brands, but also to nurture the next generation of Latina leaders in the corporate world. Her journey, marked by mentorship and a deep commitment to diversity, serves as an inspiring blueprint for those seeking to shatter glass ceilings and redefine the face of leadership.

Unlocking the Potential of Diverse Talent

Embracing the Power of Mentorship

Michelle Freyre's path to the top was paved by the guidance of influential mentors, who encouraged her to step out of her comfort zone and gain a deeper understanding of the business. Her decision to leave the marketing department and join the sales team at Neutrogena proved pivotal, as it allowed her to learn the industry from the ground up. This experience, coupled with the invaluable advice of her mentors, ultimately propelled her to become the president of US Beauty at Johnson & Johnson and, later, the global brand president of Clinique and Origins.

Paying it Forward: Nurturing the Next Generation

Recognizing the importance of mentorship in her own career, Freyre is now committed to paying it forward and nurturing the next generation of Latina leaders. She understands the challenges that come with being a minority in the corporate world and is determined to create a more inclusive and empowering environment. Through her leadership roles, Freyre actively seeks out young, diverse talent and mentors them, equipping them with the skills, knowledge, and confidence to ascend to positions of power.

Fostering Empathy and Understanding

Freyre's approach to leadership extends beyond the traditional boundaries of business acumen. She recognizes the importance of empathy and understanding, especially in the wake of the pandemic, which has blurred the lines between personal and professional life. By taking the time to truly understand her team members, their struggles, and their aspirations, Freyre aims to create an environment where employees can thrive and bring their authentic selves to work.

Reverse Mentorship: Learning from the Next Generation

Freyre's commitment to nurturing the next generation of leaders is not a one-way street. Through Estée Lauder Companies' Reverse Mentorship Program, Freyre herself is being mentored by earlier-career employees, particularly young Latina professionals. This exchange of knowledge and perspectives allows Freyre to stay in touch with the evolving needs and concerns of the younger generation, ensuring that her leadership remains relevant and responsive to the changing landscape.

Empowering Latina Women to Rise to the Top

Freyre's ultimate goal is to position the next cohort of Latina women for success, not only by equipping them with the necessary business acumen but also by instilling in them the empathy, understanding, and fearlessness to be their authentic selves. By creating a supportive and inclusive environment, Freyre hopes to pave the way for more Latina leaders to ascend to the highest echelons of corporate America, inspiring others and shattering the glass ceiling that has long hindered their progress.

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