NOW Money partners Mastercard to enhance financial inclusion

2024-07-09
NOW Money partners Mastercard to enhance financial inclusion

Empowering Migrant Workers: NOW Money's Transformative Partnership with Mastercard

In a groundbreaking move, NOW Money, a pioneering digital payroll and banking platform designed for migrant workers, has announced a strategic alliance with the global payments giant, Mastercard. This collaboration aims to revolutionize the financial landscape for underserved communities across the Gulf Cooperation Council (GCC) region, providing secure, seamless, and convenient access to their finances.

Unlocking Financial Inclusion and Empowerment for Migrant Workers

Expanding Global Reach and Accessibility

The partnership between NOW Money and Mastercard will enable the issuance of Mastercard payment cards to NOW Money customers. This integration will grant them unprecedented access to their funds, as the NOW Money Mastercard will be accepted worldwide, including online, in stores, and at ATMs. This global acceptance ensures that migrant workers can manage their finances with ease, regardless of their location, empowering them to take control of their financial well-being.

Enhancing Security and Confidence

Recognizing the importance of safeguarding financial transactions, the NOW Money Mastercard will leverage Mastercard's advanced security features, including EMV chip technology and sophisticated fraud detection systems. These measures will provide NOW Money customers with the assurance they need to conduct their financial activities with greater confidence and security, mitigating the risks associated with traditional cash-based transactions.

Seamless Digital Financial Management

The integration of Mastercard with the NOW Money app will revolutionize the way migrant workers manage their finances. Customers will be able to handle payments, transfers, and other financial operations directly from their mobile phones, streamlining their financial activities and enabling them to stay in control of their money with ease. This seamless digital experience empowers migrant workers to take charge of their financial well-being, fostering greater financial independence and stability.

Empowering Financial Literacy and Inclusion

At the heart of this partnership lies NOW Money's unwavering commitment to financial inclusion and literacy. By providing easy access to banking services through the NOW Money Mastercard, the company aims to reach and empower traditionally underserved communities. Furthermore, Mastercard's educational resources will be leveraged to enhance financial literacy among NOW Money users, equipping them with the knowledge and skills to make informed financial decisions, ultimately improving their overall financial well-being.

Driving Innovation and Impact in the Financial Sector

Founded in 2016, NOW Money has established itself as a trailblazer in the fintech industry, offering mobile banking services tailored for workers of all income levels. The company's innovative approach and dedication to financial inclusion have been recognized with over 20 international awards, solidifying its credibility and impact within the financial technology sector.The strategic partnership with Mastercard further reinforces NOW Money's position as a transformative force in the industry. By leveraging Mastercard's global reach and expertise, NOW Money is poised to amplify its impact, providing even more migrant workers with access to secure, convenient, and inclusive financial solutions. This collaboration represents a significant step forward in the quest for financial empowerment and the creation of a more equitable financial landscape for underserved communities across the GCC region.

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