Whole Foods Expands Food Waste Reduction Efforts with New App Integration

2024-07-17
Whole Foods Expands Food Waste Reduction Efforts with New App Integration

Whole Foods and Too Good To Go Partner to Reduce Food Waste Nationwide

Whole Foods Market has announced a groundbreaking partnership with Too Good To Go, a leading marketplace dedicated to finding distribution channels for surplus food. This innovative collaboration aims to tackle the pressing issue of food waste, empowering Whole Foods customers to play a vital role in the fight against this global challenge.

Saving Edible Food, Nourishing the Planet

Surprise Bags for Conscious Consumers

Through this partnership, Whole Foods customers can now purchase "surprise bags" of surplus food items from more than 450 stores across the United States. These bags, available through the Too Good To Go app, offer a unique and affordable way for customers to access a variety of high-quality food items that would otherwise go to waste.The Prepared Foods Surprise Bags, priced at .99 for a value, contain a selection of soups and ready-to-eat meals, providing a convenient and cost-effective solution for those seeking delicious and nutritious options. Alternatively, the Bakery Surprise Bags, priced at .99 for a value, feature an assortment of breads, muffins, scones, and cookies, catering to the sweet tooth of health-conscious consumers.

Empowering Customers to Make a Difference

The partnership with Too Good To Go aligns with Whole Foods' commitment to reducing food waste and nourishing both people and the planet. By providing customers with the opportunity to purchase these surprise bags, Whole Foods is empowering its community to make environmentally conscious choices and play an active role in the fight against food waste."We are thrilled to be part of the Too Good To Go community," said Caitlin Leibert, VP of Sustainability at Whole Foods Market. "As part of our purpose to nourish people and the planet, we continue to invest in new and innovative ways to keep unsold food out of our landfills and empower our customers to make environmentally conscious choices."

Expanding the Reach of Food Rescue Efforts

The Too Good To Go marketplace already boasts a vast network of over 100 million registered users around the world, providing Whole Foods with a powerful platform to connect with an engaged community committed to saving edible food from the landfill.Last year, Whole Foods donated nearly 34 million pounds of food to various food programs across the country, demonstrating its ongoing commitment to reducing food waste. The partnership with Too Good To Go represents a significant expansion of these efforts, allowing the company to reach an even wider audience and make a greater impact on the issue of food waste.

A Shared Vision for a Sustainable Future

The collaboration between Whole Foods and Too Good To Go is a testament to the growing awareness and urgency surrounding the need to address food waste. By working together, these two organizations are setting a powerful example of how businesses can come together to drive meaningful change and contribute to a more sustainable future.As Whole Foods continues to work towards its goal of cutting food waste in half by 2030, this partnership with Too Good To Go serves as a crucial step in that direction. By empowering customers to make a difference and providing them with accessible and affordable options to rescue surplus food, Whole Foods is leading the charge in the fight against food waste and inspiring others to follow suit.

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